We are Bayu The Label.
Especially designed for women who aren't afraid to show a lil’
cheek. We want to support women in becoming more powerful by
embracing their diversity, (im)perfections and sexuality. Nothing makes us
happier than seeing babes walking around in Bayu.

The powerful energy that can be felt in the most intimate parts of Bali is what inspired Juliette Frijling (@yo_jules).

We want you to tap into this same life-force through our wearable items. Bayu The Label seamlessly bridges the gap between nature and confidence. We aim to provide every woman with signature designs, radiating colors and prints that gives the power to love yourself, the power to be sexy. Empower yourself with these mysterious vibes to boost your confidence as a woman.

Size guide


Our cuts are quite cheeky, so if you're in between sizes, we suggest going up a size.

If you have any further questions, please email us at info@bayuthelabel.com so we can help you find the perfect fitting bikinis.